CAN YOU IMAGINE A
THE TIGER IS MORE THAN JUST AN ICON OF OUR BRAND OR A LOGO ON OUR BOTTLE.
Tigers are the largest species of cat and one of the most iconic animals on the planet. There may have been over 100,000 tigers roaming this planet about a century ago.
But this majestic wild animal is dangerously close to extinction. The world’s wild tiger population has shrunk by an alarming 96% in the last century due to illegal tiger trade, poaching and habitat loss. Today, the world is at risk of losing this iconic species completely, as only 3,890 tigers remain in the wild.
Because Tiger Beer can’t imagine a world without tigers, it has embarked on a six-year global partnership with World Wide Fund for Nature (WWF), starting with a USD 1 million annual donation to support the organization’s tiger conservation efforts.
“In 2010, the world’s 13 tiger range countries convened and launched Tx2 - a global commitment to double the world’s wild tiger population to over 7,000 by 2022. The Tx2 commitment is the best chance we have at securing the future of wild tigers and their habitats – tigers may never get such a chance again, and neither may we,” said Mike Baltzer, Leader of WWF Tigers Alive.
To support the Tx2 global commitment and ensure the species continues to inspire future generations, Tiger Beer aims to raise awareness of the plight of wild tigers.
EVER THOUGHT ABOUT THE ANIMAL BEHIND THE ICON?
The fashion industry uses tigers and their stripes purely for aesthetic reasons. But for Tiger Beer, the tiger is more than just a label on a bottle or a design on a garment. It’s a living, roaming animal that’s in perilous danger.
That's why in 2018, Tiger Beer and WWF teamed up once again to create Rare Stripes, a unique collection of garments that connect you to the endangered animal behind the icon, encouraging people to consider the real animal behind the symbol.
To create the collection, Tiger Beer and WWF partnered with fashion house KENZO and emerging artists from Malaysia, Cambodia, Singapore and America. Handpicked by Tiger Beer for their potential, each artist was given real tiger stories to bring to life using their own distinctive style.
To inspire the designs, KENZO creative directors Humberto Leon and Carol Lim, travelled with the artists to Mondulkiri, Cambodia. Here, they met with WWF rangers and immersed themselves in what was once the natural habitat of the tiger - before Cambodia’s tiger population was depleted. With help from WWF, the artists learned about the threats wild tigers face and were able to consider the impact of this on their own tiger stories. Each artist was given two WWF tiger stories to interpret – of tigers both living and deceased.
We used mobile technology to connect the garments to real wild tigers. Inside each garment is a QR code, inspired by the individual tiger’s stripes. When the wearer scans the tag they are able to learn more about the real wild tiger behind the design.
All proceeds from garments sold go to WWF, to help save wild tigers.
DISCOVER THE ARTISTS
Meryl Smith lives and works in New York City. Her art is highly process-oriented, using painstaking techniques combined with unconventional materials. Enjoying the experience of working with many different mediums, Meryl's pieces range from fantastical sculptures to oil paintings and collages. She has a strong connection to, and fascination with animals and nature - something that comes through in almost all her work.
Sean Lean is a 36 year old artist from Malaysia. His work often deals with fragmented identities and the contradictions between our traditionally Eastern values and the lure of Western popular culture. Sean has moved towards methods that are more "industrial", in a large part akin to the methods used in automotive painting. The artist feels the exploration of methods that are more "mechanised" is more relevant and reflective of the time we live in. Sean's works have been exhibited locally, as well as internationally in Singapore, Indonesia and China.
Julienne is a Korean-Cambodian illustrator and printmaker who grew up between Seoul and Phnom Penh. Julienne is currently residing in Kuala Lumpur, Malaysia after graduating from the School of Visual Arts in New York City with a BFA in Illustration. Her pieces have graced galleries from Malaysia to Singapore and New York. She is co-founder and Director of Raksasa Print Studio alongside Jane Stephanny. Together they have managed to materialize their dream of owning a studio and offering affordable lessons on printmaking - particularly silkscreen - skills and techniques.
Esther Goh is a Singaporean illustrator and designer whose works span the areas of interactive design, branding and print. Esther cites stories - fictional or non-fictional - as inspiration for her work and loves the idea of creating images with a compelling idea behind them. While she has experimented with many different techniques at school, from acrylic and watercolor paints to sculpting with polymer clay, drawing digitally still continues to feel the most natural to Esther.
DON'T LET WILD TIGERS DISAPPEAR.
In 2017, Tiger Beer and WWF joined efforts to fight illegal tiger trade by uncaging art. Teaming up with artists in six countries, the project aimed to bring global awareness to the alarming number of endangered tigers left in the wild.